ACRONYM “LIGHTEST, FASTEST, DEFFEST, BADDEST” SHORT FILM

Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry’s most acclaimed technical performance brand and its designer Errolson Hugh. Stay tuned for a further look into the campaign in the coming days. The S/S’11 collection is being shipped right now and should hit Concrete somewhere in the coming weeks.