Concrete Blog

NEW COLLECTION: GENERIC SURPLUS IN-STORE NOW

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GENERIC2

The Klein debuts mixed materials with earthy wool and corduroy uppers refined suede uppers, leather trimming and white soles. The muted military green color way is understated and modest, while the timber wolf color way offers a cool and contemporary alternative.

GENERIC1

The rugged Dom the perfect shoe to pound the pavement in style. The boots feature a blend of denim and canvas uppers for an updated look while gauge stitching gives these rugged boots added durability.

The Generic Surplus History
Founded in Los Angeles as an extension of The Generic Man, Generic Surplus aims to continually push the evolution of everyday shoe design while simultaneously capturing the spirit and aesthetic of the city’s diverse, modern-day urban landscape. From the desert to the sea and places in between, our shoes aptly reflect the authentic nature of the music, art and fashion scenes we, and our wearers, are so connected to.

Understated Sophistication
Blurring the line between sneaker and shoe, casual and dressy, our “generic” footwear is defined more by the individual wearer and his sartorial sense than it is the singular design itself, thereby representing pure, uncompromising integrity. With only the discreet trademark signature on the heel, Generic Surplus celebrates personal identity and is the ideal footwear for the man who is confident enough to reject conventionality.

New collection in-store now at CONCRETE.

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Written by Concrete Store

August 16, 2013 at 16:00

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