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TWOTHIRDS NEW COLLECTION IN-STORE NOW

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TWOTHIRDS AW13

Our planet is covered by two-thirds ocean. Our ocean gave us the gift of life. In turn the inspiring immensity of our ocean gave us our name: TWOTHIRDS. Our ocean makes us who we are and gives us immeasurable joy. We at TWOTHIRDS aim to address like-minded people; those who are awake and aware of the immense value of our oceans, people deeply connected to surfing and those who have a thirst for substance and style.

TWOTHIRDS was established in San Sebastian, Europe`s premier surf-city.

Scroll down to learn more about our Activism, Reduce, Reuse, Recycle and Constitution

We use 10% of our gross profit margin to actively support measures to protect and preserve our oceans as well as create awareness and educate through our Sentinel Program.

HARMLESS DISSOLVE
TWOTHIRDS is setting an example to the industry by being the first clothing brand to replace its polyester bags with a packaging that will completely biodegrade into naturally occurring substances and produce no harmful residues.

ORGANIC COTTON
We promote the use of Organic Cotton because simply put, less pesticides end up in the ground and hence in our oceans.

DYEING METHODS/TREATMENTS
We are trying to minimize the impact of any kind of fabric treatment. Using chlorine free merino wool, veg tan leather, untreated garments or simply, by limiting the amounts of colours we use.

WATER USAGE
We try to minimize water usage at our own facilities as well as actively work with our external partners to reduce the water used in the production process.

DEAD STOCK FABRIC
Dead stock fabrics are leftovers of finished fabrics that are more often than not simply disposed of. We promote the use of such fabrics and pick the highest qualities for details and garments.

RECYCLED POLYESTER
Our oceans have converted into massive trash bins for any kind of plastic materials. We actively promote the use of recycled polyester as we believe that your recycled polyester board shorts belong in the ocean, plastic bottles do not.

RECYCLED COTTON
Cotton recycling is an environmentally friendly process because it does not use any new cotton, dyes, or harsh chemicals since the cotton waste is sorted and blended by colour to make “new” (recycled cotton). Especially the water usage is minimzed as no new cotton plants do not have to be watered.

SHIRO ALGA PAPER
The paper we use is called Shiro Alga and it is made from algae that would otherwise clog up the venetian lagoon. The algae is used in partial substitution of pulp and combined with FSC fibbers.

We strive to minimize our impact on the environment. We endeavor to be that little bit better every day. We are aware that we need constant improvement and revision of all our actions to protect what we love: our Oceans.

Our entire supply chain is measured by its impact on the ocean. We are in a perpetual search for new solutions and constantly reflect upon our status quo.

MANIFESTO

We are not perfect. We try to actively promote change and make things a little better. Our focus is the preservation and protection of the ocean. Research and impact measurement are in constant change. We are aware of this. If you know more than we do, please write to us: youarenotperfect@twothirds.com, we are always happy to learn from you.

PROTECT WHAT YOU LOVE.

Available now at CONCRETE.

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Written by Concrete Store

September 13, 2013 at 17:31

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