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Posts Tagged ‘style

TWOTHIRDS NEW COLLECTION IN-STORE NOW

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TWOTHIRDS AW13

Our planet is covered by two-thirds ocean. Our ocean gave us the gift of life. In turn the inspiring immensity of our ocean gave us our name: TWOTHIRDS. Our ocean makes us who we are and gives us immeasurable joy. We at TWOTHIRDS aim to address like-minded people; those who are awake and aware of the immense value of our oceans, people deeply connected to surfing and those who have a thirst for substance and style.

TWOTHIRDS was established in San Sebastian, Europe`s premier surf-city.

Scroll down to learn more about our Activism, Reduce, Reuse, Recycle and Constitution

We use 10% of our gross profit margin to actively support measures to protect and preserve our oceans as well as create awareness and educate through our Sentinel Program.

HARMLESS DISSOLVE
TWOTHIRDS is setting an example to the industry by being the first clothing brand to replace its polyester bags with a packaging that will completely biodegrade into naturally occurring substances and produce no harmful residues.

ORGANIC COTTON
We promote the use of Organic Cotton because simply put, less pesticides end up in the ground and hence in our oceans.

DYEING METHODS/TREATMENTS
We are trying to minimize the impact of any kind of fabric treatment. Using chlorine free merino wool, veg tan leather, untreated garments or simply, by limiting the amounts of colours we use.

WATER USAGE
We try to minimize water usage at our own facilities as well as actively work with our external partners to reduce the water used in the production process.

DEAD STOCK FABRIC
Dead stock fabrics are leftovers of finished fabrics that are more often than not simply disposed of. We promote the use of such fabrics and pick the highest qualities for details and garments.

RECYCLED POLYESTER
Our oceans have converted into massive trash bins for any kind of plastic materials. We actively promote the use of recycled polyester as we believe that your recycled polyester board shorts belong in the ocean, plastic bottles do not.

RECYCLED COTTON
Cotton recycling is an environmentally friendly process because it does not use any new cotton, dyes, or harsh chemicals since the cotton waste is sorted and blended by colour to make “new” (recycled cotton). Especially the water usage is minimzed as no new cotton plants do not have to be watered.

SHIRO ALGA PAPER
The paper we use is called Shiro Alga and it is made from algae that would otherwise clog up the venetian lagoon. The algae is used in partial substitution of pulp and combined with FSC fibbers.

We strive to minimize our impact on the environment. We endeavor to be that little bit better every day. We are aware that we need constant improvement and revision of all our actions to protect what we love: our Oceans.

Our entire supply chain is measured by its impact on the ocean. We are in a perpetual search for new solutions and constantly reflect upon our status quo.

MANIFESTO

We are not perfect. We try to actively promote change and make things a little better. Our focus is the preservation and protection of the ocean. Research and impact measurement are in constant change. We are aware of this. If you know more than we do, please write to us: youarenotperfect@twothirds.com, we are always happy to learn from you.

PROTECT WHAT YOU LOVE.

Available now at CONCRETE.

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Written by Concrete Store

September 13, 2013 at 17:31

ADIDAS SLVR WINTER COLLECTION IN-STORE NOW

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SLVR MEN

New Adidas SLVR collection is in-store now at CONCRETE.

Written by Concrete Store

September 8, 2013 at 13:54

THE QUIET LIFE IN-STORE NOW

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ABOUT THE QL:
The Quiet Life is a project from Los Angeles that is run by Andy Mueller
and Jennifer Pitt. Anthony Garcia joined the team in May 2010.

Here’s a little something about Andy:

Andy Mueller was raised in the mid-west on a healthy diet of BMX, skateboarding, music and magazines. At an early age, Andy became addicted to the art of image making and photo taking. In 1993, Andy founded OhioGirl Design, a small design/photo/film studio. In 1997, Andy started “The Quiet Life” with a few friends from within OhioGirl.

In addition to the Quiet Life, Andy works full time at Girl Skateboards as a member of the infamous “Art Dump.”At Girl, Andy’s main duty is to art direct Girl’s shoe company Lakai Limited Footwear, but he also designs skateboard deck graphics to Girl Skateboards and Chocolate Skateboards, shoots photos for Fourstar, Ruby and the other brands within Girl, and contributes elsewhere when time allows. Andy also continues to do freelance photograph, design, and special projects under the name OhioGirl, and co-runs a small “indie” music label called OhioGold Records,

Andy currently lives in Los Angeles with his wife, his son Owen and daughter Edie, a cat and bird. He also really likes to play ping-pong and recently picked up his golf clubs for the first time in 15 years….

The Quiet Life is available now at CONCRETE.

Written by Concrete Store

September 7, 2013 at 13:44

AKOMPLICE ‘LIBERTAS’ SERIES IN-STORE NOW

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AKOMPLICE DIAMON

At Akomplice, politics and social consciousness are never off limits and we got into it with the Libertas Series. We used the t-shirt to depict differing definitions of born freedoms throughout the world. In latin, Libertas means liberty and the collection shows blood diamonds being mined in front of a 20-carat billboard. Available now at CONCRETE.

Written by Concrete Store

September 6, 2013 at 13:06

NEW COLLECTION: GENERIC SURPLUS IN-STORE NOW

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GENERIC dom

The Generic Surplus History
Founded in Los Angeles as an extension of The Generic Man, Generic Surplus aims to continually push the evolution of everyday shoe design while simultaneously capturing the spirit and aesthetic of the city’s diverse, modern-day urban landscape. From the desert to the sea and places in between, our shoes aptly reflect the authentic nature of the music, art and fashion scenes we, and our wearers, are so connected to.

Understated Sophistication
Blurring the line between sneaker and shoe, casual and dressy, our “generic” footwear is defined more by the individual wearer and his sartorial sense than it is the singular design itself, thereby representing pure, uncompromising integrity. With only the discreet trademark signature on the heel, Generic Surplus celebrates personal identity and is the ideal footwear for the man who is confident enough to reject conventionality.

New collection in-store now at CONCRETE.

Written by Concrete Store

August 25, 2013 at 15:02

INTRODUCING: THE QUIET LIFE.

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QUIET LIFE

We are pleased to announce a new addition to the CONCRETE collection: The Quiet Life.

ABOUT THE QL:
The Quiet Life is a project from Los Angeles that is run by Andy Mueller
and Jennifer Pitt. Anthony Garcia joined the team in May 2010.

Here’s a little something about Andy:

Andy Mueller was raised in the mid-west on a healthy diet of BMX, skateboarding, music and magazines. At an early age, Andy became addicted to the art of image making and photo taking. In 1993, Andy founded OhioGirl Design, a small design/photo/film studio. In 1997, Andy started “The Quiet Life” with a few friends from within OhioGirl.

In addition to the Quiet Life, Andy works full time at Girl Skateboards as a member of the infamous “Art Dump.”At Girl, Andy’s main duty is to art direct Girl’s shoe company Lakai Limited Footwear, but he also designs skateboard deck graphics to Girl Skateboards and Chocolate Skateboards, shoots photos for Fourstar, Ruby and the other brands within Girl, and contributes elsewhere when time allows. Andy also continues to do freelance photograph, design, and special projects under the name OhioGirl, and co-runs a small “indie” music label called OhioGold Records,

Andy currently lives in Los Angeles with his wife, his son Owen and daughter Edie, a cat and bird. He also really likes to play ping-pong and recently picked up his golf clubs for the first time in 15 years….

Available now at CONCRETE.

Written by Concrete Store

August 24, 2013 at 15:48

GOURMET CINQUE L ‘SNAKESKIN’ AVAILABLE NOW

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GOURMET SNAKE

Gourmet freshen up their Cinque with a snappy reptilian upper. The richly textured snakeskin gives off a woodland camo vibe, contrasting nicely with the crisp white rubber boat shoe sole. Yet again, Gourmet manage to keep it classy without bowing to blandness. Available now at CONCRETE.

Written by Concrete Store

August 24, 2013 at 13:02

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