NIKE GYAKUSOU S/S’13 RELEASE

Nike continues to work with Jun Takahashi and Undercover on their collaborative Gyakusou running collection. Innovation, technology and design meet in this special partnership, that we have fallen in love with the very first season it started a couple of years ago. Today we can show you the new Spring/Summer 2013 Collection.

“In Rio de Janeiro, where summer temperatures exceed 104 degrees, Gyakusou runners battle the heat as they fly along the Brazilian city’s colorful streets, through its verdant tropical parks, and past legendary landmarks and lagoons. Uniting this transcendent state of concentration and contemplation with amplifying adrenaline, they achieve a state of Zen, enabled by their weather-combative equipment.

A signature fusion of function and utility, the Nike x Undercover Gyakusou S/S 2013 collection infuses Jun Takahashi’s less but better design philosophy with the latest Nike innovations to present a technologically advanced line. Designed specifically to address the cooling requirements of summer runners in Brazil and worldwide, it employs unlined, breathable, and supremely lightweight materials from head to toe, providing avid athletes with the ability to pursue their passion despite sweltering conditions. The collection’s trademark color palette speaks to Takahashi’s urban-rural accord with subtle city tones and natural hues, which are popped this season by bright Mesa orange, lush Victory green, and fuchsia Sangria pink, reflecting the renowned vibrancy of Rio landscapes.”

The new Nike x Undercover Gyakusou Spring/Summer 2013 Collection launches at CONCRETE March 2nd, 2013.